Betway Adds PSG.LGD as New Esports Partner

Photo Credit: Betway

  • Betway signs up with Dota 2 team PSG.LGD
  • This is the latest esports partnership for the betting agency
  • Valve is opposed to gambling in competitive video gaming

Betway has tied up a new high-profile esports partnership with PSG.LGD’s Dota 2 team. More financial details are yet to follow.

Betway Adds PSG.LGD as a Partner

UK-based betting operator, Betway, has expanded its esports partnership by adding yet another high-profile gaming squad in the face of Dota 2’s PSG.LGD. This marks another big sponsorship deal by Betway into esports, a new press release revealed while sparing the exact financial terms or the deal.

As a result of the partnership, Betway’s logo will be imprinted on the jerseys and jackets of PSG.LGD players and the companies will work on creating exclusive content. This is not a first partnership for Betway either, with several teams already sporting the Betway logo, including:

The company has also entered official sponsorships with tournament hosts, particularly in CS:GO where one of the main sponsored teams operates right now. Betway has sponsored multiple events, including the Intel Extreme Masters, the ESL Pro League, and another high-profile CS:GO event, the BLAST Pro Series, which have announced a series of expansion moves recently.

Here is what Betway CEO Anthony Werkman had to say in light of this new partnership:

“Having already had plenty of success with sponsorship in esports already, we are very excited to have signed a new partnership with PSG.LGD. Betway has always aimed to be at the forefront of the esports movement, and we look forward to partnering yet another major player in the space.”

If the goal of Betway is to stay at the “forefront” of esports, they couldn’t have made a better job other than partnering with Astralis or Cloud9, perhaps. PSG.LGD has established itself as a Dota 2 powerhouse.

The team was formed in 2018, just months ahead of The International, the world’s largest Dota 2 event which grants the highest prize pool in an esports competition. PSG.LGD placed second despite the short notice of their team’s formation.

Valve’s Response to Gambling

Valve, the creators of Dota 2, have been hit by multiple lawsuits over the year. Most notably, in 2016, the company had to handle a class-action suit, alleging that Valve had knowingly facilitated “skin gambling” among underage players.

Valve fought the case and won while it also had to shut down any legal and illegal skin trading websites. This has been an ongoing battle with websites sprouting up to offer services which Valve has been trying to cut any services to as the company has been able to identify such services.

Skin gambling is still estimated to be worth a billion globally, even though no official statistic has been able to pinpoint the exact figure.