William Hill Sportsbook Sportsbook Review

US players accepted
Multiple promotions See website
  • Official website: WilliamHill.com
  • Min. Deposit to Qualify Bonus: $5
  • Payments Accepted: VISA, Mastercard, Maestro, PostePay, Diner's Club, William Hill Cashdirect, Paysafecard, Neosurf, Todito Cash, PayPal, Skrill, Neteller, ecoPayz, online banking + more

With so many amazing online gambling sites currently available to players from all over the world, betting platforms such as William Hill Sportsbook have had to put in a lot of work to stand out. The company certainly deserves all the attention and praise it is getting simply because it strives to impress. In this review, we are going to break down all of the things that make this online sportsbook a great choice for just about anyone who likes to place wagers on sporting activities.


  • Live Betting
  • Mobile App

History & Background

Today, William Hill is one of the most popular brands in the world of gambling and entertainment. This can be easily attributed to its rich history that dates back to 1934 as well as its emphasis on delivering an amazing betting experience to all its customers. With decades worth of experience, the operator excels at a lot of things, and one of the areas where it shines the most is its sports betting offering. Needless to say, it is easily one of the most recognizable names in the international sports betting sector which goes to show just how good of an operator it is.


When it launched William Hill was taking bets by mail or phone but this changed about 30 years later when they began to open land-based sportsbooks. It took another about 30 more years for the company to expand the business to the online space – by that time, it had already become a household name among sports betting enthusiasts.

William Hill officially began its United States operations in 2012. It started by entering the retail sports betting market in Nevada where it quickly grew and overtook even the existing operators. It did not stop there – the company went to expand to several other states including Michigan, Illinois, Indiana, Delaware, Colorado, Pennsylvania, New Jersey, Iowa, and West Virginia. Its massive market presence which consists of more than 100 sports betting facilities makes it the largest sports betting operator in the United States.

With online and mobile betting continuing to rise in popularity, William Hill has plans to expand even further by capitalizing on that growth through the expansion of its operations in as many new and emerging markets as it can.

Bonus Details

One of the things that have made William Hill so popular among bettors is the reward schemes that it gives players to go with sports betting offers. The operator’s amazing rewards are awarded in the form of free bets, special odds as well as money-back rewards among other things.

All these betting promotions and bonuses have been designed to give all of the operator’s partners a leg up, or a small treat that can go a long way in adding value to the gambling experience. There is always something going on at William Hill Sportsbook and every player gets to be a part of all that action in one way or the other.

The Welcome Bonus

All the fun at William Hill begins with the welcome bonus which, like most of the other rewards available on the platform, will vary depending on the location of the player. The operator does its best to tailor the betting experience in a manner that gives customers the best value while staying in compliance with local laws.

New players in some states will be treated to risk-free bets worth up to $500 when they sign up. In some places, the welcome bonus is often boosted to higher amounts depending on certain factors. These factors are often big sports events such as the Super Bowl.

More Promotions

Here are some of the other amazing rewards available on William Hill Sportsbooks:

Acca Freedom – With this promotion, you can either boost the odds of trebles and above to win more, or insure your bet against one bad result from five or more selections to get your money back as a free bet of up to $20.

Saturday Upset Special – Fans of college football get the chance to back any underdog of +300 or greater then get a 100 percent cashback if the team they choose to back loses by 6 points or less.

Bet Boost – William Hill Sportsbooks gives its customers 3 Bet Boosts of up to $20 each which they can then use on Horse Racing or Greyhound Racing.

Hail Mary Parlays – The sportsbook offers players 15 percent of their cash back if they place a 4-leg parlay on Saturday college football games and the bet loses.

Gridiron Live – This promotion ran through the latest football season and it involved the William Hill sportsbook treating all of its customers to try in-play football betting with a weekly $10 bonus. To be eligible, the players must have bet at least $200 on in-play markets during the week of the promotion or $100 if the players placed bets worth over $2,500.

Puck Parlay Protection – Bettors who place a 3-leg NHL parlay on Wednesdays during this promo will get back 15 percent of their bets back if it loses.

Thursday Night Feature – During this promotion, each week William Hill Sportsbook picks a different prop bet and would give the bettors 50 percent of their cash back if their prop bets lost but the team won.

Trifecta Sweep – This William Hill NFL promotion offered a $50 winnings boost if the bettor managed to win the full-game spread, game total, and 1st-half spread on the Monday night football game.

William Hill Sportsbook Promo Code

There aren’t many better sportsbooks when it comes to making wagers on the action than William Hill. The British-based bookmaker has been trusted by millions of customers throughout its history and has been a common name for British gamblers since being established in 1934. However, US players can now get in on the act, and there is an excellent promo code that new customers can claim.

What Is The William Hill Sportsbook Welcome Bonus?

There are two promo codes available to new customers looking to sign up at William Hill. These are dependent on the location that you’re signing up from. The majority of states will be able to take advantage of the up to $500 risk-free bet after signing up with the ‘LEGALRF’ promo code. This offer is an exceptional bonus, which will see customers credited with the free bet amount of their first wager.

The other promo code that customers will be able to take advantage of is for new customers from Illinois. This promo is exactly the same, but players will get a risk-free bet up to $300 instead of the $500 risk-free bet for the other States. The amount that players will get in a risk-free bet will be made up from their first wager. That means if you make a qualifying bet of $50, and it is unsuccessful, then you will get a $50 risk-free bet to use. To claim the promo in Illinois, the promo code is ‘LEGAL300’.

Promo Code Terms And Conditions

The William Hill promo code will require customers to follow a set of terms and conditions to qualify. The terms for taking advantage of the excellent offer available can be found below:

  • New customer only
  • Players from included states (New Jersey, Virginia, West Virginia, Colorado, Indiana, Iowa, Michigan)
  • Promo code must be added when signing up
  • New customers must be at least 21 years old
  • Free bet balance only available for seven days

Are There Any Other Promotions Available?

Sportsbook fans are always looking for something that they can take advantage of after becoming a customer. William Hill offers a number of excellent promotions for customers to take advantage of, and you can learn more about some of the most exciting ones below.

College Basketball Promotion

William Hill immediately understood the importance of college basketball, and they offer a promotion that can’t be found anywhere else. Customers that bet at least $64 on the point spread markets will be able to get $16 in free bets should a player from the team that they have bet on score at least 16 points in the game. This is also available throughout March Madness.

NFL Promotions

Despite the NFL season concluding with the Tampa Bay Buccaneers winning the Super Bowl, fans can already look forward to seeing another exciting William Hill promotion for the NFL next season. Sports fans were able to take advantage of promotion last season, which saw bettors enter a draw to win $100 if they bet $5 on a match and the selected team won by a margin of 50 points or more. Sports fans can expect to see another exciting promotion next season.

Banking Options

Naturally, having been around for decades, William Hill has been able to build up quite a robust portfolio of integrations. Its most notable integrations can be seen in the cashier section of the site which, unsurprisingly, consists of several fast, safe, and reliable payment options. Whether you are depositing funds to bet with or you are withdrawing your winnings, you can rest assured that the process will be smooth and hassle-free right from the start.

While some newer payment options such as digital currencies are yet to be added to the platform, the available options will be more than sufficient for most sports bettors. These have all been optimized to deliver a satisfactory experience. The table below offers a detailed summary of the payment options that are available to William Hill Sportsbook’s customers:

Deposit MethodsVisa, Visa Electron, Solo, MasterCard, Maestro, ClickandBuy, Click2Pay, Neteller, Paysafecard, Paypal, Check, Wire Transfer, Skrill, WebMoney, Eco, iDeal, Instadebit, Poli, Giro Pay, Sofort, Trustly, William Hill Cash Direct, AstroPay
Withdrawal MethodsVisa, Visa Electron, Solo, MasterCard, Maestro, ClickandBuy, Click2Pay, Neteller, Paysafecard, Paypal, Check, Wire Transfer
Withdrawal Processing TimesDebit Cards (Visa, MasterCard, or Maestro): 3-5 working days, Credit Cards (Visa, MasterCard, Maestro, or Diners Club): 3-5 working days, Entropay: 3-5 working days, Others: 24 hours or more

It is worth noting that all of these payment methods may not be available everywhere. Availability will be dependent on the location of the player as well as the popularity of their preferred payment options. Most people already have debit cards and credit cards which means finding a viable payment option should not be much of an issue.


What Needs Work?

As much as William Hill Sportsbook has a pretty solid reputation in the online gambling industry, it is far from perfect. There are a few things that can potentially ruin the experience. These include:

  • Fragmentation – different apps for different jurisdictions and states
  • Sub-par app customer support

Hopefully, the operator is working on bettering these aspects of its offering as it continues to pursue its very ambitious plans of creating the ultimate sports betting platform for every bettor.

The Sports Betting Markets

When it comes to the selection of sports and betting markets, William Hill has also done a pretty good job by including as many as it can. More are always being added regularly but for the most part, customers will be very happy with sports they can bet on as well as the available markets. This means that whether you prefer to bet on local sports and leagues or international sports, you are assured of finding something that appeals to you.

Some of the active sports markets on William Hill Sportsbook include:

  • Australian Rules
  • Australian Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • E-Sports
  • Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lotteries
  • Motor Racing
  • Motorbikes
  • Olympics
  • Pool
  • Rugby League
  • Snooker
  • Table Tennis
  • Tennis
  • TV/Specials
  • UFC
  • Volleyball

William Hill Sportsbook Bet Types

In addition to offering lots of different active sports markets for its customers to bet on, William Hill Sportsbook also spices up the wagering experience even further. The inclusion of several different bet types not only makes betting more fun but also gives the players a chance to win even more money. Some of these different types of bets available on the platform include:

  • Spread
  • Parlays
  • Round Robins
  • Teasers
  • Pleaser
  • Moneyline
  • Total
  • Props
  • Live or In-Play Betting
  • Futures
  • Derivatives
  • Asian handicap
  • Alternative spreads
  • Alternative totals

The Mobile Betting Experience

Mobile betting is all the buzz right now, something that lots of sports betting operators have been working very hard to capitalize on. William Hill Sportsbook has not been left behind. That said, regardless of whether you are using an Android or iOS-powered smartphone or tablet you can tap into the amazing mobile wagering offering that the operator offers.

William Hill’s sports betting apps have been tailored for different jurisdictions but, at the core, they all offer the same basic functionality. Not only are they very polished and easy to use but they also pack a ton of features from their browser-based counterparts. Customers therefore never have to worry about missing out on anything as the app is designed to make gaming on the go as satisfying as possible.

Getting started with the app is also very easy. It is free to install on both Android and iOS-powered devices. Installing it is as simple as the click of a button since it has been made available on both the Apple App Store and Google’s Play Store.

US Market Penetration: William Hill Locations

StateOnline Sports BettingRetail Location(s)
IndianaNoTropicana Evansville
IowaYesPrairie Meadows Casino; Both Isle Casinos; Lakeside Hotel Casino
MichiganYesTurtle Creek Casino & Hotel; Leelanau Sands Casino
MississippiNo1St Jackpot Casino; Ameristar Casino; Boomtown Casino; Both Hollywood Casinos
NevadaYesOver 100 locations
New JerseyYesMonmouth Park; Ocean Casino; Tropicana Atlantic City
New MexicoNoInn of the Mountain Gods Resort & Casino
Rhode IslandYesTiverton Casino, Twin River Casino
Washington DCNoCapital One Arena
West VirginiaNoMountaineer Casino

Safety and Security

When it comes to protecting its customers’ funds and data, William Hill has gone out of its way to integrate nothing short of the latest security technology. The encryption technology that has been added to the website, as well as the apps, ensures that all customer funds and data are protected at all times. Players never have to worry about any third parties getting success to these.

In addition to protecting the customers’ funds and data, William Hill also does a pretty good job when it comes to ensuring the well-being of the users. The company’s commitment to responsible gambling can be seen through its investment in a solid selection of mechanisms including betting limits, self-exclusion features, cool-off periods, as well as an opt-out program.

The goal is to prevent problem gambling and underage gambling while at the same time ensuring that betting activities are conducted fairly and openly.

Customer Support

Ideally, customers should not have any problems when placing bets with the top sportsbooks. Unfortunately, a perfectly smooth experience is quite hard to achieve even for the top sports betting brands. Thankfully, to make up for this, the best sites have outstanding customer support services to give users the necessary assistance whenever they need it. William Hill’s customer support is one of the best in the industry.

In addition to offering detailed information on various aspects of the betting experience, the operator also has a team of friendly and well-trained support staff who can be reached through three different channels:

Email address: [email protected][email protected][email protected]

Chat Link: https://williamhill-cst.custhelp.com/app/chat/chat_launch/_icf_77/il/

Text line Number: 217-262-9759

In some jurisdictions, the operator provides a form that players can use to raise any concerns or complaints that they may have.


The main takeaway from this review would be that William Hill Sportsbook remains to be a go-to destination for many bettors mainly because of the quality and consistency it is known for. Even though it is not a perfect sports betting operator it is always working on ways of making the experience memorable for each of its customers.

Moreover, it is a trustworthy sportsbook that tries its level best to ensure that it delivers on its promise of the best sports betting adventure. This is reinforced by the decades worth of experience that it has in the gambling industry, something that not many other operators come even close to measuring up to. Does it get any better than that?

Cons: Areas of improvement

  • Different apps for different jurisdictions and states
  • Sub-par app customer support
  • No clear welcome bonus