Expert prediction
Super Bowl LX: What to Expect During the Half Time Show
- Alex Dudley
- Jan 15, 2026 at 5:40 AM EST
Pick rationale
Analysis & key factors
While the Super Bowl is the most coveted sporting event on the North American calendar, it also appeals to a mainstream audience thanks to the halftime show.
A global audience will be watching the mid-match entertainment, which has the power to elevate a star to a stratospheric level. An example of that came at Super Bowl LIX when a staggering 133.5 million viewers watched Kendrick Lamar’s half-time show.
This year, Bad Bunny will entertain millions across the planet. The unique Super Bowl LX advertisement odds and trends can be found online, but what can we expect from the Grammy-award winner’s performance?
Super Bowl Half-Time Performers
Half-time shows during the Super Bowl gained traction in the 1990s, as broadcasters sought to target channels that sought to counter-program the game.
This led to major names such as New Kids on the Block, Michael Jackson, and Gloria Estefan headlining the show. A list of recent musicians to headline the Super Bowl can be found below.
| Super Bowl | Half Time Performer |
|---|---|
| LIX | Kendrick Lamar |
| LVIII | Usher |
| LVII | Rihanna |
| LVI | Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar |
| LV | The Weeknd |
| LIV | Shakira/Jennifer Lopez |
| LIII | Maroon 5 |
| LII | Justin Timberlake |
ALSO SEE: FIFA World Cup Draw, Latest Odds, and Early Picks (2026)
Bad Bunny to Headline The Show
It was announced in September that Bad Bunny will headline the Super Bowl half-time show this year. The Puerto Rican superstar had a first taste of the stage back at Super Bowl LIV after making a guest appearance.
The singer was a popular choice among fans. He is one of the most streamed artists in the world on Spotify, winning the streaming company’s top prize in three of the last five years.
Bad Bunny’s music has a massive following in Latin America, but his recent appearance in Happy Gilmore 2 saw him reach a global audience for the first time. A Super Bowl show is likely to ensure that the 31-year-old breaks new ground at the start of February.
Guest Stars Likely to Join Bad Bunny
A common theme with a Super Bowl half-time show is the guests stars that join the featured artist on stage. Given his Latin roots, the superstar is likely to play homage to those that came before him, meaning that Jennifer Lopez, and Ricky Martin are two names that have been rumored.
Bad Bunny also has a couple of collaborations on his albums, making J Balvin and Daddy Yankee likely to feature at the half-time show. Other major names that have been teased include Cardi B.
Politics to Mix With Sport?
It has not yet been confirmed whether President Trump will attend the Super Bowl this year, but politics are likely to be prominent.
Bad Bunny spoke up about his ‘concerns’ about ICE earlier this year when talking about his passionate fans that are in attendance at his concerts. Given the recent headlines and the January incidents in Minneapolis, Bunny could use his platform to speak out about civil unrest at the Super Bowl.
Check back at a later date to find BetOnline odds for the Super Bowl halftime show.
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