When the Supreme Court ruled the Professional and Amateur Sports Protection Act of 1992, or PASPA, unconstitutional, we all had the great state of New Jersey to thank. For over ten years, the Garden State worked tirelessly for the right of each state within the U.S. to legally regulate and license online sports betting. Today NJ sports betting is in full swing and it offers a fantastic mix of retail and mobile opportunities to place a wager.
Whether you are looking for NJ online sports betting opportunities or prefer the traditional retail experience, you will find the Garden State to has it all.
NJ Sports Betting: Overview
New Jersey focuses on both online sports betting and retail options. For any digital wager to take place, however, betting agencies must have teamed up with a retail, land-based property within the state. Еach casino can hold up to multiple licenses. Here’s the updated list of all sportsbook found on the territory of New Jersey:
|Borgata||Borgata Race & Sports||IGT||June 14, 2018|
|Bally’s||Wild Wild West Sportsbook||Scientific Games||July 30, 2018|
|Golden Nugget||The Sports Book||SBTech||August 15, 2018|
|Harrah’s||The Book||Scientific Games||August 1, 2018|
|Hard Rock||Hard Rock Sportsbook||Kindred||January 29, 2019|
|Monmouth Park||Monmouth Park Sportsbook, William Hill||William Hill||June 14, 2018|
|Meadowlands||FanDuel Sportsbook||FanDuel, IGT, Betfair||July 14, 2018|
|Ocean Resort||William Hill Ocean Resorts||William Hill||June 14, 2018|
|Resorts||Resorts Sportsbook||DraftKings, Kambi, SBTech||August 15, 2018|
|Tropicana||William Hill Tropicana||William Hill||October, 2018|
This puts the list of New Jersey sportsbook at 10 operating facilities insofar land-based businesses go. Each one has a mobile betting app and is also available to players who prefer to place online wagers. We will now look at how you can play at each sportsbook – whether you prefer to go there in person or just log into your online account.
Retail Sportsbook Locations
While NJ sports fans would much rather place their wagers remotely, sportsbooks and racinos – as some properties are branded – still present great interest for people who love to socialize or have decided to spend some time discussing outcomes with their fellow bettors.
Therefore, knowing the physical address of each property will help you find all available physical locations from which you can place a wager. Once again, you can also opt for online sports betting, as NJ allows all customers to place digital wagers.
Borgata Race & Sports
Borgata Hotel, Casino & Spa
1 Borgata Way
Atlantic City, NJ 08401
Located in the heartland of all New Jersey sports betting action, Borgata beckons to true sports fans. The venue is equipped with 100 individual seats and comes as no-smoking casino. You can place wagers digitally and over the counter, and you can similarly place bets on horse races.
Wild Wild West Sportsbook
Bally’s Atlantic City
Atlantic City, NJ 08401
The Wild Wild West Sportsbook opened on July 30, 2018 offering NJ sports fans an alternative venue to place their wagers. The property is owned by Caesars Entertainment Corporation through Bally’s.
Visitors will find a rich selection of betting markets, including NFL, NBA, NHL, soccer, golf, boxing, tennis, and others.
Harrah’s The Book
Harrah’s Atlantic City
777 Harrah’s Blvd
Atlantic City, NJ 08401
Harrah’s Atlantic City and The Book is another property owned by Caesars. Instead of branding under its corporate name, Caesars has decided to introduce various other books all teamed up with Scientific Games to provide impeccable betting experience.
Monmouth Park Sportsbook William Hill
175 Oceanport Ave
Oceanport, NJ 07757
Teamed up with William Hill, Monmouth is one of the most success sportsbooks in New Jersey to date. It’s the third-largest sportsbook in terms of revenue in New Jersey, with YOY results reaching $10,483,441 as of August 2019.
Meadowlands FanDuel Sportsbook
East Rutherford, NJ 07073
Teamed up with a number of trustworthy suppliers, Meadowlands is the first FanDuel sportsbook in the state. Thanks to its location, close to the New York state border, Meadowlands has been enjoying great results.
The Empire State has still not licensed its sports betting industry, offering Meadowlands a great opportunity to claim a great chunk of the players yearning to bet in NY.
Ocean Resorts William Hill
Ocean Resort Casino
Atlantic City, NJ 08401
Yet another William Hill sportsbook, Ocean Resorts has been doing quite alright, The British betting agency has established a great foothold in NJ, partnering with a handful of great sportsbooks.
Ocean Resorts has had a strong year and it’s the 4th largest betting business in the Garden State
Resorts Casino Atlantic City
Atlantic City, NJ 08401
Teamed up with DraftKings, Resorts certainly has big ambitions. The operator has been able to secure important vendors, such as Kambi and SBTech, bolstering its overall business significantly.
While all businesses need to be teamed up with a land-based property, it’s worth noting that DraftKings is a purely online sportsbook.
Tropicana Atlantic City
Atlantic City, NJ 08401
Tropicana is a bit of a minnow in the New Jersey online sports betting industry, but it still generates a fair chunk of revenue. As the 3rd William Hill sportsbook in the state, Tropicana makes use of the full software offer of the company.
William Hill’s footprint is not exclusively focused on NJ, however, with the operator having opened a sportsbook in every other state out there.
New Jersey law allows casinos and racetracks to form as many as three online partnerships apiece. However, they must have a physical sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks at the moment. DraftKings Sportsbook was their first mobile platform to launch on August 1st in 2018, and it held a monopoly on the market for more than three weeks.
But then the playMGM sports betting app went live on August 22nd, and then SugarHouse Sportsbook showed up a day later. This brought the running count to three, and then it kept running. A week later, both FanDuel Sportsbook and William Hill joined the online sports betting realm. Caesars added mobile betting on September.
6th, just in time for the very lucrative NFL season. By the following Monday, 888 Sportsbook appeared in the market as well to get in on the football action. Then came BetStars, incorporating sportsbook functionality into its existing PokerStarsNJ platform.
Best Mobile Sportsbooks
New Jersey is already a leader insofar as online sports betting goes. The state’s bookies have scooped up over 80% of all wagers online, which is a fantastic number. With the interest in mobile wagering being so high, it’s understandable why every sportsbook in the state has an app.
In fact, there are more online sportsbooks than there are partner retail venues. FanDuel and DraftKings operate exclusively online, for example. Here’s a list of the 21 mobile bookies in New Jersey as of October 2019:
|Online Sportsbook||Vendor||Launch Date||iOS App?||Android App?|
|BetMGM||GVC, Roar||Aug. 22, 2018||Yes||Yes|
|BetAmerica||SBTech||Feb. 2, 2019||Yes||Yes|
|Bet365||Bet365||Aug. 30, 2019||Yes||Yes|
|Borgata||GVC, Roar||May 14, 2019||Yes||Yes|
|Bally||SG||Sep. 8, 2019||TBA||TBA|
|CG Technology||Stadium Tech||TBA||TBA||TBA|
|Caesars||Scientific Games||Sep. 6, 2018||Yes||Yes|
|DraftKings||Kambi||Aug. 6, 2018||Yes||Yes|
|Fox Bet||TSG||Sep. 13, 2018||Yes||Yes|
|FanDuel||Flutter, IGT||Sep. 1, 2018||Yes||Yes|
|Golden Nugget||SBTech, SG||Feb. 19, 2019||Yes||Yes|
|Hard Rock||GiG||Jan. 26, 2019||Yes||Yes|
|Harrah’s||SG||Aug. 1, 2019||Yes||Yes|
|Ocean Casino||William Hill||TBA||TBA||TBA|
|PointsBet||PointsBet||Jan. 17, 2019||Yes||Yes|
|Resorts||SBTech||Jan. 31, 2019||Yes||Yes|
|SugarHouse||Kambi||Aug. 23, 2018||Yes||Yes|
|TheScoreBet||Bet.Works||Sep 3., 2019||Yes||Yes|
|Unibet||Kambi||Sep 10., 2019||TBA||TBA|
|William Hill||William Hill||Sep. 1, 2018||Yes||Yes|
|888||Kambi||Sep. 10, 2018||Yes||Yes|
Online Sportsbooks Details
- CG Technology
- Hard Rock
- William Hill
PlayMGM (Update: BetMGM) was launched on August 22, 2018. The playMGM app has been available as a New Jersey online casino for some time, but it has added some new features. A software update revealed a sportsbook baked into the existing app, providing an all-in-one gambling platform under a single account. PlayMGM is an IGT product operating under the license of Borgata, which also offers retail sports betting on property. As of September 6, playMGM has been renamed to BetMGM.
BetStars was launched on September 13, 2018. The Stars Group, based on the Isle of Man, is the largest public gambling company in the world, and has a partnership with Resorts AC. As of August 31, 2019, Fox Bet replaced BetStars in NJ.
bet365 introduced its own sportsbook in New Jersey on August 26, 2019. The company initiated a soft-launch and proceeded to a full-scale roll-out of its offer on August 30, throwing its weight in the U.S. after Paddy Power Betfair and William Hill already had. Bet365 partnered up with Empire Resorts for the deal and introduced a full sports betting portfolio just on time for the NFL launch.
Borgata unveiled BorgataSports.com on May 14, 2019, ushering in a new era for sports betting fans in the state. Part of MGM Resorts, Borgata has been relying on GVC Holdings to provide it with the necessary software to provide sports fans with state-of-the-art betting solutions, including downloadable iOS and Android betting apps.
Bally’s sportsbook is fresh out of the oven with a new launch on September 8, 2019. The 15,228 sq. ft. facility came with a whopping LED screen wall capable of accommodating 16 games at once, plus a self-serving beer wall. Definitely a good start for Bally there. However, no online sportsbook has yet been announced.
CG Technology became the last license holder for Meadowland’s Racetrack, after all previous permits had been sold, in February, 2019. Since then, the company has been working on the release of its mobile and online sports betting operations. However, CG Tech. has missed an important milestone in September, not opening on time for the NFL season.
Caesars Sportsbook was launched on September 6, 2018. Caesars began making plans for New Jersey sports betting back in July, announcing a partnership with Scientific Games. The group opened two retail sportsbooks in Atlantic City by mid-summer and the online/mobile platform went live prior to the NFL season kickoff.
DraftKings was launched on August 1, 2018. The two largest daily fantasy sports sites were among the very first to enter the New Jersey sports betting industry. DraftKings Sportsbook was created under a partnership with Kambi and became the first legal online option for NJ bettors when it launched in August. Their platform operates under a partnership with Kambi and the casino license of Resorts AC.
FanDuel Sportsbook was launched on September 1, 2018. FanDuel Sportsbook comes thanks to the acquisition by Paddy Power Betfair and a network of partnerships that includes IGT. They became the state’s fourth online sportsbook when it launched in September, just in time for football season. The FanDuel Group also operates the sportsbook at The Meadowlands, which carries its online gaming permit.
SugarHouse Sportsbook was launched on August 23, 2018. SugarHouse Sportsbook became the third legal option when it launched late August. This product allows customers to use a single account across all of its gambling products. SugarHouse Sportsbook has a partnership with Kambi and the casino license of Golden Nugget.
Hard Rock has launched online sports betting in New Jersey on January 30, 2019 in a bid to bank on the Super Bowl. The Hard Rock Atlantic City teamed up with GiG as the betting company’s one and only trusted software partner, which has brought them steady benefits since.
Harrah’s finally got its online operations set up on August 31, 2019 when Caesars launched both sportsbooks. However, Harrah’s still dragging its feet on introducing a viable mobile alternative whereas Caesars’ other property, Bally, has welcomed its first digital sports fans on September 8, 2019. Harrah’s technology partner is Scientific Games which have been making a steady push in North America, and specifically the United States.
PointsBet teamed up with Meadowlands in New Jersey and launched its cutting-edge online betting platform on January 17, 2019. The company uses a proprietor software which allows fans to bet 24/7 and on various competitions, including professional and college competitions all throughout the United States.
Resorts arrived on the market on January 31, 2019, making a strong impression with its highly-polished online betting portfolio. Teaming up with SBTech for the ultimate goal of delivering an unparalleled betting experience, Resorts has done an excellent job so far. As of September 3, 2019, SBTech also entered the Garden State in another location with Golden Nugget.
TheScoreBet had a state-wide launch in New Jersey on September 3, 2019, becoming immediately available as iOS and Android apps for download. TheScoreBet is unique in more than one way – the company offers a ‘holistic media and betting experience.’ In fact, TheScoreBet is the first sports media company in the U.S. to launch its own sportsbook, which makes it a pioneer. The software is provided by another innovative maverick company, Bet.Works.
Unibet is also piling on the NFL experience with the sports betting company launching on September 10, 2019. Teaming up with Kindred to bring U.S. sports fans the experience they deserve, Unibet has entered a very competitive market, becoming the 21st company to do so since May 2018 when the activity was legalized.
888 Sportsbook was launched on September 10, 2018. The new 888 Sportsbook is the most recent extension of the partnership between 888 and Caesars. They’ve been offering New Jersey online gambling for years, and Caesars’ casino license carries the permit for 888’s online platforms in the state.
William Hill Sportsbook was launched on September 1, 2018. William Hill is positioned to become the biggest supplier for United States sports betting. They provide services for Ocean Resort and Monmouth Park NJ. William Hill also operates sportsbooks in every other state with legal wagering and its online/mobile platform was created in-house.
Even though New Jersey sports betting is legal, off-shore sportsbooks are still illegal. Sports betting in New Jersey, just as every type of legal gambling in the state, is highly regulated. We have listed the legal online sportsbooks here:
- CG Technology
- Fox Bet
- Golden Nugget
- Hard Rock
- Ocean Casino
- William Hill
These are your only licensed and regulated sportsbooks in the state. Be sure to find the official DGE seal before placing a bet anywhere in the Garden State. Part of the beauty of legalized sports betting in New Jersey is the fact that sports gamblers no longer have to use these off-shore sportsbooks. Yes, some off-shore sportsbooks are legitimate sites, but many are not.
Types of Bets Available
New Jersey has set the standard for any other state in the U.S. With a fully-fledged industry as of October, 2019, the state has a lot to offer to sports bettors. Other than the retail experience, players are able to bet remotely.
That includes moneyline bets – as on the winner of a game, match or a race – as well as more challenging types of wagers, such as in-play or live bets. Similarly, NJ sports fans can place a wager remotely via one of the 17 available app or directly through the desktop version of a website.
While initially most sports leagues were opposed to allowing sports betting, a lot has changed very quickly in NJ and the U.S. in general. Today, the NBA and NFL don’t mind being featured in sports betting partnerships at all. As a result, several high-profile deals have been struck between:
- NBA – BetStars, FanDuel, MGM Resorts
- NFL – Caesars
- MLB – DraftKings, Fan Duel, MGM Resorts
- NHL – FanDuel, MGM Resorts, William Hill
Similarly, there have been partnerships between sports teams and casinos, such as:
- NJ Devils – Caesars, FanDuel, Unibet, William Hill
- 76ers – Caesars
- NY Jets – MGM Resorts, 888 Casino
More partnerships are coming down the pipeline as both casinos and sports teams are looking for new branding opportunities and to spread awareness for their business.
History of Sports Betting
New Jersey has always had a strong relationship with legalized gambling. From Atlantic City to Monmouth Park, legalized gambling in one form or another has been licensed and regulated in New Jersey for decades. Outside of Nevada, they are the state most dedicated to gambling, and many felt it was only a matter of time before New Jersey sports betting was realized. It all started with former Governor Chris Christie.
Gov. Christie and company fought court after court and ruling after ruling to get all the way to the Supreme Court. Despite their early loses and seemingly never-ending appeals, New Jersey never stopped believing. In fact, they were so confident in their case that they didn’t wait for the ruling to come down before beginning the lengthy process of putting state laws in place. All of the licensing rules, revenue taxes, and regulatory systems were in place months before the high court made their decision.
Once the Supreme Court finally made their ruling, New Jersey was ready and, for this reason, they are years ahead of other states with their policies, laws, and most importantly, their revenue. In fact, New Jersey sports gambling is already pushing the state of Nevada for the best and biggest gambling state in the union. Gov. Phil Murphy signed New Jersey sports betting into law in June 2018 and the first legal bets were placed three days later. The first online/mobile sportsbooks went live in July and the rest, as they say, is history.
Final Thoughts on Online Gambling
To date, New Jersey is the most developed online gambling market in the U.S. The state has all the trappings of a hub for gaming and while Nevada’s revenue continues to stay modestly ahead of NJ’s, the Garden State is only increasing its share of the betting market in the United States. In fact, NJ is poised to become the largest state in terms of total sports betting handle.
Frequently Asked Questions
Yes, New Jersey is the absolute leader in online sports betting. The state already accepts around 70-80% of its wagers via mobile devices and remotely, which puts it ahead of any other state in the U.S.
There are 21 betting sites as of October, 2019, and they all offer comprehensive betting offers. Sportsbooks in NJ have all been developed to specific industry criteria set out by the New Jersey Division of Gaming Enforcement (NJDGE).
Hard Rock Atlantic City is one of the 10 land-based casinos to offer sports betting in New Jersey. Similarly, the brand runs an online betting operation with software provider GiG.
There are 10 retail sportsbooks and 21 online betting sites where you can place wagers in NJ. Most of the land-based venues are located in Atlantic City whereas the online sportsbooks can be accessed from anywhere in the state.
Yes, as long as this doesn’t involve any college or university team that is located in New Jersey.
No, Bovada has suspended all operations in several states across the United States, specifically to differentiate better between offshore sports betting and the mainland industry. The bookmaker may also try to obtain a NJ license in future.
Collegiate sports are the main focus of restrictions as you cannot bet on home teams. Similarly, any casino that has a conflict of interests with a sports betting league cannot offer bets on that league. For example, Golden Nugget owner Tilman Fertitta also owns the NBA franchise Houston Rockets, which automatically cancels out all bets.